Up in the Air Opening Sequence

I love movie title openings! They are so frequently overlooked by the majority of people but I (as well as most other designers I’m sure) enjoy a well crafted one nearly as much as the movie itself.

I saw Jason Reitman’s new movie, Up in the Air, back in January and was instantly mesmerized by the opening title sequence. Riding in a plane myself, I can stare unendingly at the stretches of land unfolding down below. I wonder about all of the towns I am flying over- blips in the landscape, and the people in them who are going about their lives.

The studio Shadowplay, who also made the awesome opening to Juno, designed the movie’s opening bringing to mind the freedom and excitement of the unknown when you’re on a plane as this was a frequent theme in the movie. They did a wonderful job capturing all of these elements and infusing a retro vibe to introduce the story.

If you haven’t seen the movie, I recommend checking it out! See the trailers and Shadowplay’s featurette here.